Why is it that Facebook is so essential in some people’s lives while others do not embrace the concept of Facebook in any way, shape or form? Perhaps they think that Facebook is simply for reading wall posts – for seeing what people are doing at any given moment in time. Or perhaps they do not know what this social network actually has to offer. Read more…
Social Media and Flash Mobs
Flash mobs are a recent social media phenomenon which are becoming more popular and have begun to take root (for both good and bad) over the last few months and years. A flash mob is essentially a group of people who assemble in a public place seemingly suddenly in order to carry out a specific task.
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Tips For Creating Great Facebook Ads
I started out in digital advertising during my time in NYC five years ago. At that time Facebook wasn’t used by any of the major advertisers we worked with and it wasn’t even a sparkle in the advertising eye for small businesses. Now, 50% of all Americans have a Facebook account. With that kind of penetration you get traffic and where’s there’s traffic, there’s advertisers.
Usually digital advertising can be too expensive and ineffective for small businesses because they’re paying for national exposure while desiring to focus on a local market. True, online advertising is one of the cheapest ways to promote nationally, but who cares about that when you just want to get the word out to the community you do business in. Read more…
What the Heck Is Visual Design?
There are parts of our lives that we often take for granted. One of these is design. We have such a long relationship with it that we tend to overlook it and its impact on how we live and experience our environments. Read more…
The Anatomy of a Good Website
I often get asked to describe what makes a website “good.” While this term is commonly used, it is quite vague and lacks true meaning. When discussing what makes a certain thing – such as a website – good, perhaps we should substitute the word “effective.” Read more…
4 Ways To Boost Your Search Engine Rankings
Search Engine Optimization, or SEO, can often times seem mysterious, complicated, and down right magical. The reality is though, that it is actually quite simple and logical. A search engine’s goal is to give its users quality results that match what they search for. So the question is not “how do I optimize my site” or “how do I boost my rankings,” but rather “how do I communicate quality information in a clear way?” Do this and higher rankings will follow. Read more…